But I think this phrase raises an important point. ” Whether or not he said it, we can’t know for sure. There is a phrase attributed to Peter Drucker, “culture eats strategy for breakfast. However, from those core values different cultures form, and these cultures are a critical element to the ability of those companies to scale up. They might be using a different wordings to deliver the same message. While they’re going in the same directions, those companies share different core values. Achieving that goal ultimately means improving urban life by reducing congestion, pollution and the need for parking spaces.”Īt the same time, Lyft started as a movement back in 2012, and its mission is to “improve people’s lives with the world’s best transportation.” Indeed, they both had an alternative vision compared to traditional transportation systems.įor instance, Uber ultimate goal is about “making it easier to live without owning a personal car. Mass car ownershipīoth Uber and Lyft started more like movements than companies. For instance, going back to Uber and Lyft, their business models are trying to change an essential piece of our daily lives: transportation. When that happens, business models need to become the builder of ecosystems rather than just companies. On some occasions though, a business model to be successful requires the transformation of the overall society. Or to assemble it piece by piece by gathering feedback from the market and iterating on it. Indeed, when building up a company, a conventional strategy is to design a business model and roll it up in the business world. More than a comparison between Uber and Lyft, this is a set of thoughts and observations that might help understand the dynamics of innovative business models taking over established industries. With new industries, new opportunities emerge.When business models become ecosystems-maker.Digital Business Models Podcast by FourWeekMBA.Business Strategy Book Bundle By FourWeekMBA.An Entire MBA In Four Weeks By FourWeekMBA.100+ Business Models Book By FourWeekMBA.

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